Key benefits: Whitening, Anti-Cavity, Soothing. Best for: Everyone. This exclusive formulation combines the purifying properties of Activated Charcoal, to help remove stains and pigments from teeth. Our totally unique, tingly-fresh toothpaste soothes and revives the gums while leaving your teeth clean and naturally white - Expertly formulated to help whiten, cleanse and protect your teeth. Boosted with icelandic moss & peppermint oil for a fresh and strong minty flavour.